Design foundation
Our design foundation is the unifying red thread that connects all applications and touchpoints at International. It comprises two parts: our design DNA and our design principles.
Design DNA: Language of the Road
Our visual DNA informs the underlying design language that unites and impacts all of the brand’s visual elements, helping to guide and build a cohesive expression that is immediately recognizable as International.
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Design principles
Design principles are the foundation of our visual identity. They guide us through every touchpoint to ensure that we create designs that provide a consistent brand experience.
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