Design foundation
Our design foundation is the unifying red thread that connects all applications and touchpoints at International. It comprises two parts: our design DNA and our design principles.
Design DNA: Language of the Road
Our visual DNA informs the underlying design language that unites and impacts all of the brand’s visual elements, helping to guide and build a cohesive expression that is immediately recognizable as International.
EXPLORE
Design Principles
Design principles are the foundation of our visual identity. They guide us through every touchpoint to ensure that we create designs that provide a consistent brand experience.
EXPLORE