How to use the brand
Directives
The directives provide more detailed information and guidance on how to design for specific touchpoints to ensure we communicate with a consistent tone of voice and visual expression.
Motion
The directives give more detailed information and guidance on how to design for specific touchpoints, to ensure we communicate with a consistent tone of voice and visual expression.
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Print media
This directive illustrates our design thinking when creating materials for print. We’ve established a set of fundamental rules and included examples to provide inspiration and guidance.
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Exhibition design
This directive showcases our design and communication thinking when applying the International visual identity to an environment.
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Social media
This playbook serves as a comprehensive guide to help navigate and optimize International’s social media presence in the US and Canadian market.
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TEMPLATES & ASSETS
The way our brand is perceived should be consistent across all touchpoints. Our templates and assets help us to produce design and presentations that follow our visual guidelines and provide the desired brand experience.
Email signatures
Apply these guidelines and templates to ensure consistency in email signature design across the organization.
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Word
When producing printed documents or press releases — both internally and externally — make use of our Word template to ensure consistency.
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Company Presentation
When using the company presentation — internally and externally — use this PowerPoint template to ensure consistency and that the content is current and relevant.
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