Printed media
While this directive outlines design thinking when creating materials for print, the guidance outlined can be applied to digital applications as well. For example, social media visuals, brochures and posters. We’ve established a set of fundamental rules and included examples to provide inspiration and guidance.
Key Takeaways
Grid system
Either a 12x12 or a 6x6 column grid is used to maintain consistent structure across all formats.
Type families
INTL Headline (uppercase, expressive) and INTL Text (functional, body copy) serve distinct roles but can be adapted as needed.
Font usage
Stick to font sizes in multiples of 4 and line spacing in multiples of 2. Use weights carefully, with bold used sparingly, and align all text using the grid.
Production choices
Select appropriate color systems, print methods, finishes, and paper weights based on project requirements and budget.
