Directives

Slides with directives

The directives provide more detailed information and guidance on how to design for specific touchpoints to ensure we communicate with a consistent tone of voice and visual expression.

Motion

The directives give more detailed information and guidance on how to design for specific touchpoints, to ensure we communicate with a consistent tone of voice and visual expression.

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Printed Media

This directive illustrates our design thinking when creating materials for print. We’ve established a set of fundamental rules and included examples to provide inspiration and guidance.

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Spatial Design

This directive showcases our design and communication thinking when applying the International visual identity to an environment.

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A stack of business cards

Business Cards

Coming soon.

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A banner hanging down from the ceiling

Co-branding

Coming soon

Tone of voice

How our brand sounds is always important. This simple guide ensures you get the tonality right every time. Read it, use it and keep it close.

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