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How to use the brand

Directives

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Directives

Slides with directives

The directives provide more detailed information and guidance on how to design for specific touchpoints to ensure we communicate with a consistent tone of voice and visual expression.

Truck on road through woods

Photography and film

The Photography and Film Directive guides what we capture, how we do it, and what it looks like. By following the principles outlined in this directive, we can preserve the authenticity and consistency of the International image library.

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Stacks of papers

Printed media

This directive illustrates our design thinking when creating materials for print. We’ve established a set of fundamental rules and included examples to provide inspiration and guidance.

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International logo hanging from the ceiling

Exhibition design

This directive showcases our design and communication thinking when applying the International visual identity to an environment.

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Parking sign

Wayfinding

To apply International's brand in wayfinding systems, this directive offers guidance to help users navigate spaces efficiently while showcasing our distinctive aesthetic.

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Illuminated sign

Dealerships

Every International dealership embodies our values and identity, strengthening our brand's reputation. This directive offers guidance for applying our brand within the dealer ecosystem.

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Motion graphics

This directive provides International employees, commissioned film producers, and motion designers with guidelines for creating consistent branded film content.

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Facebook posts

Social media

This playbook serves as a comprehensive guide to help navigate and optimize International’s social media presence in the US and Canadian market.

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Text on orange background

Tone of voice

How our brand sounds is always important. This simple guide ensures you get the tonality right every time. Read it, use it and keep it close.

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A banner hanging down from the ceiling

Co-branding

Coming soon

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