Directives
The directives provide more detailed information and guidance on how to design for specific touchpoints to ensure we communicate with a consistent tone of voice and visual expression.
Photography and film
The Photography and Film Directive guides what we capture, how we do it, and what it looks like. By following the principles outlined in this directive, we can preserve the authenticity and consistency of the International image library.
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Printed media
This directive illustrates our design thinking when creating materials for print. We’ve established a set of fundamental rules and included examples to provide inspiration and guidance.
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Exhibition design
This directive showcases our design and communication thinking when applying the International visual identity to an environment.
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Wayfinding
To apply International's brand in wayfinding systems, this directive offers guidance to help users navigate spaces efficiently while showcasing our distinctive aesthetic.
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Dealerships
Every International dealership embodies our values and identity, strengthening our brand's reputation. This directive offers guidance for applying our brand within the dealer ecosystem.
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This directive provides International employees, commissioned film producers, and motion designers with guidelines for creating consistent branded film content.
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Social media
This playbook serves as a comprehensive guide to help navigate and optimize International’s social media presence in the US and Canadian market.
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Tone of voice
How our brand sounds is always important. This simple guide ensures you get the tonality right every time. Read it, use it and keep it close.
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Co-branding
Coming soon
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