Photography and film
Photography and film are essential assets for communicating our brand, products, and services. From the big picture to the smallest details, everything we capture should serve and support our drive for visual authenticity. Ensuring every asset rings true helps us build trust and deepen connections with our audience.
Download the full imagery package in JPG format below, or go to the Media Library for TIFF and WEBP versions.
Key Takeaways
Diversity, authenticity and scale
All photos must embrace the foundational principles of Diversity, Authenticity and Scale across People, Products and Services, and Places. Authenticity is achieved within the photoshoot, not in post-production.
Creative considerations
International photography is defined by focused compositions. Aim to create a sense of natural light so indoor and outdoor environments feel cohesive. Prioritize using employees to the greatest degree possible.
Post-production
Images follow the post-production process to enhance existing visual qualities only. Post production should not introduce new elements or distract from the focal point of the image.
Future shoot planning
All photography and video should reflect the International brand and merge seamlessly with the existing brand library without redundancies or inconsistencies. Future photoshoots should be planned and executed collaboratively across teams to maximize value.
