Wayfinding
This directive provides guidance for applying International's brand in wayfinding systems, helping users efficiently navigate space while promoting our distinctive personality and aesthetic. It includes best practices and guidelines across various contexts and environments within the International ecosystem.
Key Takeaways
Wayfinding system
We follow a wayfinding system to ensure consistency and clarity, making navigation intuitive and efficient. This system uses brand elements like colors and symbols. It streamlines wayfinding creation and updates, ensuring scalability as spaces evolve.
Sign application
It is important not to overload the facilities with physical signs. Sometimes less is more. Understanding the user journey and ensuring signage appears in the appropriate locations is a more effective approach.
Signage categories
Three user journey categories exist: Directory, Directional, and Destination. Some categories of signage naturally include more information than others, creating a need for a wayfinding system that’s flexible and capable of supporting lots of content.
