Trade shows
This directive showcases our design and communication thinking when applying the International visual identity to an environment.
The recommendations and examples should be considered a general guide to support spatial design, with a focus on International trade show spaces.
Key Takeaways
Spatial design tools
Always consider the scale of expression and how spatial design tools can be used to fulfill the needs of each space.
Tradeshow components
Tradeshow spaces are built from adaptable components that vary in tone and function, from structural walls to interactive product displays, ensuring consistency and reusability.
Tradeshow setup
Use schematic examples to guide setup for different booth sizes. Aim for a balanced number of fixtures and consistent brand application regardless of space size.
