Imagery
Our image library is built upon three essential components: Content, Concept, and Style. These components work together to guide what we capture, how we do it, and what it looks like, which plays a crucial role in establishing visual authenticity and creating a consistent look and feel for the International image library.
CONTENT
What do we capture? We have three key focus areas when capturing content that portrays the visual story of the International brand: People, Products and Offerings, and Place.
Each area plays an essential role in conveying the essence and entirety of the International brand, ensuring we capture an authentic visual story that is comprehensive and relatable.
People
Products and offerings
Place
CONCEPT
How do we capture it? The concept enables us to capture the vastness of International operations, spanning from the expansive American landscapes to the precision of engineering.
It beautifully conveys both the complexity of and attention to detail, showcasing the organization's grand scale. Our concepts lead the composition, informing a level of scale and zoom from macro to micro.
Above the horizon
On the ground
In depths of detail
STYLE
How does it look? To achieve a distinctive photographic look, we have established a set of fundamental principles.
These key principles help to inform our color, saturation, lighting, contrast, sharpness, focus, composition and perspective.
Color and saturation
Lighting and contrast (outdoor)
Lighting and contrast (indoor)
Sharpness and focus
Composition and perspective
Composition and perspective (aerial)
