Core elements
Our identity is composed of five core elements: logotype, color, typography, imagery and the prism. These elements form the cornerstone of the visual brand identity. By adhering to the information outlined in the sections below, International can ensure a cohesive and recognizable style across all touchpoints.
Logotype
The International logotype is one of our most important identity assets. The diamond shape has been a representation of the International brand since 1986. Combined with a customized wordmark, the optimized symbol creates a distinct and impactful logotype, with the center space of the symbol visualizing a road.
EXPLOREPrism element
The prism element is an abstract interpretation of the International symbol, serving as a decorative identity marker and an additional visual element to our brand.
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Imagery
Our image library is built upon three essential components: Content, Concept, and Style. These components work together to guide what we capture, how we do it, and what it looks like, which plays a crucial role in capturing visual authenticity and creating a consistent look and feel for the International image library.
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Typography
Our bespoke brand typefaces, INTL Headline and Text, are modern sans-serif fonts inspired by American type traditions and deeply rooted in our company’s history.
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Color
The International colors draw inspiration from our products and the landscapes we operate in, capturing the natural hues of our environment and transforming them into a versatile brand palette.