Color
The International colors draw inspiration from our products and the landscapes we operate in, capturing the natural hues of our environment and transforming them into a versatile brand palette.
The palette is designed to cater to a wide range of needs, from digital to print and spatial design. Moreover, it can be used to create various color tonalities, ranging from monochromatic to expressive, resulting in a color system that is versatile, cohesive and unique to our brand.
Overview & Proportions
These are our colors organized by size. The larger the size, the more prominence it has in the system. The core colors are used most frequently, while the supporting colors serve a more complementary role.
Core base colors
White is our core background color and a fundamental component of our palette, providing freshness and unity across all touchpoints.
Asphalt Black is the dark alternative and caters to both light and dark environments. Together, these colors create a solid foundation for our brand.
Core accent color
International Orange is our core accent color. Bold and energetic, it has the power to convey a strong brand identity even in the simplest layouts. This color should be used to create a hierarchy, highlight information or add interest.
Grayscale
The grays offer a clean and functional alternative to the more expressive colors in our palette, providing a neutral backdrop that complements any other color while allowing content to stand out.
Black is our main text color, always ensuring optimal contrast and legibility.
Supporting colors
Our supporting colors serve as supporting accents, adding flexibility, visual depth and expressiveness. Additionally, these colors play a functional role in data visualization and navigation.
Note that the supporting colors should not be used merely for decoration.
Combinations
The supporting colors can be used as singles, in pairs or trios. Note that the combinations must match the order of the palette. For example, Canola Yellow can be paired with either Bus Yellow or Forest Green or used as a trio with all three colors combined.
Example 01: Canola Yellow can be paired with either Bus Yellow or Forest Green, or used as a trio with all three colors combined.
Example 02: Bus Yellow can be paired with either Canola Yellow or Clay Brown or used as a trio with all three colors combined.
Approved combinations
These are all approved combinations of supporting colors, in pairs and trios. Note that these colors can be combined with any core color.
Pairs
Trios
Extended palette
The extended palette is specifically tailored for data visualization and infographics, including expanded tonal ranges of each individual brand color.
Use the extended palette when you have more data points and need a broader range of colors or when you want to create thematic consistency with other colors used in the same application.
Approach
Varying tonalities
We apply our colors in different ways depending on the situation to create a variety of tonalities, ranging from monochromatic to vibrant and expressive.
Monochromatic
Orange accent
Full color
Monochromatic
For corporate communications, we apply a monochromatic approach, using only our neutrals. This provides a modern and focused color expression that harmonizes with any other color. It's also valuable in environments with limited control, like dealership uniforms, or signage.
Orange accent
Beyond the neutrals, we have the bold and energetic International Orange. This color should be used to create a hierarchy, add interest, or highlight information. It can range from a small detail to a large, expressive backdrop, depending on context.
Full color
Within an International context, such as on a website, in a brochure, or on merchandise clothing, we can use our full palette to convey a dynamic expression and the complexity of our business.
Financial report
Website
Electronic component
Sustainability report
Scale model packaging
Merchandise
Thematic consistency
Extended color themes can establish thematic consistency across data visualizations and other elements within an application.
To differentiate sections, chapters, and topics, use distinct color themes. Ensure that each section maintains a consistent color theme and avoid mixing different themes within a single section to preserve clarity and coherence.
Section using yellow
Section using brown
Section using red
Repetition
Limit the color themes within a document to the approved combinations, using a maximum of three. Sections can alternate between two or three color themes, depending on the number of colors chosen.
Repetition of three color themes
Repetition of two color themes
Accessibility
Core colors
Use these approved examples when applying color to text. For maximum legibility and contrast, choose either black or white text, depending on the background color.
International Orange can be used for headlines or spot text, but it should never be used for body text.
White Core base (light mode)
Asphalt Black Core base (dark mode)
International Orange Core accent
Black Primary text color
Gray 100 Supporting base color
Gray 300 Supporting base color
Gray 500 Supporting base color
Gray 700 Supporting base color
Supporting colors
When working with our supporting colors, always apply text in either black or white to ensure legibility and contrast.
Field Green Supporting accent
Forest Green Supporting accent
Canola Yellow Supporting accent
Bus Yellow Supporting accent
Clay Brown Supporting accent
Harvester Red Supporting accent
Desert Red Supporting accent
Usage inspiration
Below are indicative visual examples of how to use color. These examples should be used as inspiration, informing both employees and partner agencies how to use the brand identity. While these images show best practice, they may not accurately represent how specific applications look in reality.
