Prism element

The prism element exists as 12 still image compositions, each available in different formats and with additional crops created from the main images.

Always use the provided artwork files for the prism element to maintain high quality and consistency. The colors align with our brand palette and should never be altered.

The prism element exists as six motion compositions, available at slow and fast speeds.

Additionally, two motion edits combine several compositions. These edits are available in slow, fast, and mixed speeds, providing longer, ready-to-use sequences suitable for various contexts.

The prism element functions in many contexts together with other brand elements. We use it when communicating non-tangible topics such as innovation or future services. It also serves as a strong visual for digital, print and spatial designs.

The prism is part of the colorful spectrum of the brand. However, use it sparingly to ensure a balanced visual expression.

The different versions of the prism offer flexibility for any scenario. Still image versions are versatile for any application, while motion versions require more context-specific consideration. For example, brand films may benefit from more dynamic expressions, whereas presentations may call for a more composed approach.

You can enhance how the prism element is expressed by using high-resolution still images, cropping them to focus on different parts, and creating more dynamic variations.

Don’t alter the prism element through distortion or perspective, use as is supplied and always use the highest available resolution, 8K, for cropping images.