Supporting elements
Like our core elements, our supporting elements embody our visual DNA. From iconography and infographics to data visualization and motion principles, every detail is thoughtfully considered and crafted to ensure that we communicate with consistency and authenticity.
Iconography and pictograms
The style of our iconography and pictograms reflects the core design foundation of the International brand. They feature angular, geometric shapes that are clean and simple, ensuring they are easy to read in both small and larger sizes.
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Infographics and data visualization
Data visualization is crucial for our brand communication, transforming complex data into meaningful stories. Beyond being functional and clear, our visualizations align with our brand identity, making data and statistics powerful carriers of our brand.
ExploreMotion principles
Motion design is an important element of contemporary branding to enhance the digital brand experience. It adds dynamism and energy while preserving visual consistency. Motion plays an integral part in the visual language and provides both emotional and functional experiences. It always serves a purpose — guiding, engaging, supporting and moving us throughout the entire experience.
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