Iconography and pictograms
The style of our iconography and pictograms reflects the core design foundation of the International brand. They feature angular, geometric shapes that are clean and simple, ensuring they are easy to read in both small and larger sizes.
VISUAL DNA
The visual DNA of our design is deeply rooted in the International symbol. The 45-degree angle, a prominent feature of the symbol, along with the angular strokes established in our typography are key elements that influence our iconography and pictograms.
Implementing our visual DNA ensures a cohesive and harmonious visual language across our entire library.
USAGE
The visual DNA of our design is deeply rooted in the International symbol. The 45-degree angle, a prominent feature of the symbol, along with the angular strokes established in our typography are key elements that influence our iconography and pictograms.
Implementing our visual DNA ensures a cohesive and harmonious visual language across our entire library.
Icons
Pictograms
FOOTPRINT
Footprints are guiding shapes that help create a balanced library. The shapes work as a basic guide to create a visually stable and coherent foundation for both our icons and pictograms.
Square
Circle
Rectangle (Horizontal)
Rectangle (Vertical)
ICONOGRAPHY
Icons are visual symbols used to represent ideas, objects or actions. They communicate messages at a glance, afford interactivity and draw attention to important information. They are universal, coherent, communicative assets.
Grid & stroke weight
Icons are built on a 32 × 32 px grid. A padding of 2 px allows for sufficient clearspace surrounding the icons. A stroke of 2 px provides sufficient legibility at small sizes.
Artboard: 32 × 32 px Padding area: 2 px
Stroke weight: 2 px
Corners & junctions
Junctions and corners provide another opportunity to express our visual DNA and ensure a cohesive and harmonious visual language across our entire library. The junctions and corners are executed at 45°, reflecting the angle in the International symbol.
Corner
Junction
Our library
PICTOGRAMS
Pictograms make information more digestible and engaging across a variety of touch points and channels. They are more visually elaborate than icons owing to their use in larger sizes and reduced functional requirements.
Grid & stroke weight
Pictograms are built on a 64 × 64 px grid. A padding of 4 px allows for sufficient clearspace surrounding the pictograms. A stroke of 2 px provides sufficient legibility at small and large sizes.
Artboard: 64 × 64 px Padding area: 4 px
Stroke weight: 2 px
Corners & junctions
Junctions and corners help to implement our visual DNA and ensure a cohesive and harmonious visual language across our entire library. The junctions and corners are executed at 45°, reflecting the angle in the International symbol.
Corner
Junction
Our library
TRUCK ICON & PICTOGRAM
The truck icon and pictogram draw their inspiration from our LT® Series, creating a strong and unique representation of a truck distinctive to International.
USAGE INSPIRATION
Below are indicative visual examples of how to use iconography and pictograms. These examples should be used as inspiration, informing both employees and partner agencies how to use the brand identity. While these images show best practice, they may not accurately represent how specific applications look in reality.
