Welcome to the international Brand Portal. We're new where it matters. And unchanged where it matters even more.
Reinstating an American Icon
International has a long and storied history, forged from nearly two centuries of grit, innovation, and strong partnerships. Now it’s time to write the next chapter. In 2024, we relaunched International as our group’s master brand to do just that.
Our brand strategy
New mark. Same International.
Our logotype
The language of the road
Our design DNA
Design DNA
A design DNA is a cohesive framework that guides all aspects of the brand's design, ensuring consistency and coherence across various touchpoints.
Learn moreFrom the field
to the fast lane
Few companies can lay claim to a history like International. From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, our story is woven deep into the fabric of daily life.
Discover our historyOur vision is to accelerate the impact of sustainable mobility. And it’s our commitment to steady progress, steadfast partnerships and our will to get things done, no matter the challenges we may face, that will get us there. It’s also what makes us International.
Visual identity
Inspired by the road, our heritage, and our vision for the future, our visual identity unites our expression and distinguishes us in the market. Catering for a true 360-degree brand experience, it is extensive in its scope, covering everything from high-level principles to the pixel-level details.
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Using the brand
The directives give more detailed information and guidance on how to design for specific touchpoints, to ensure we communicate with a consistent tone of voice and visual expression no matter the application.
OUR BRAND DIRECTIVES
Designing for digital
The digital ecosystem is constantly shifting, creating a need for digital-specific guidance to ensure the brand is communicated consistently and effectively across different touchpoints.
The digital experience
OUR IMAGERY
Our image library is built upon three essential components: Content, Concept, and Style. These work together to guide what we capture, how we do it, and what it looks like, ensuring a visual authenticity true to International and creating a consistent look and feel.
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